Frequently Asked Questions

Market Validation helps predict whether or not your product or service will be successful.  Here at CatchQual we conduct both qualitative and quantitative research to help determine if your business model is viable. Market Validation is a very important part in determining whether your idea is profitable.  Most pitch decks include a market validity slide so that investors can determine if and how much they want to invest. 

Qualitative Research analyzes non-numerical data.  Some examples of qualitative research are one-on-one interviews, case studies, research groups, observation, record keeping, and ethnographic research.  We ask open ended questions to gain feedback and see your product/service through the customer's perspective.

We create surveys, questionnaires, and interviews to gather qualitative and quantitative data. However, the majority of our questions are qualitative.  We use market research software to help organize our interviews and analyze the data from our research.